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Adikteev Audiences

Overview​

The Adikteev Audiences destination allows you to sync custom audience data to Adikteev for user targeting and re-engagement campaigns. You can either select an existing audience (segment) or create a new one per stream.

Adikteev specializes in app re-engagement and churn prediction, helping mobile marketers win back inactive users through personalized campaigns.

Setup Guide​

Prerequisites​

To connect Adikteev Audiences, you'll need:

ParameterRequiredDescription
emailYesYour Adikteev account email
passwordYesYour Adikteev account password

Contact your Adikteev account representative to obtain credentials. For more details, see Adikteev's Audiences API documentation.

Stream Configuration​

Each stream targets one Adikteev audience (segment). You can:

  • Select an existing audience from the audience_selection dropdown (populated dynamically from your Adikteev account), or
  • Choose Create new audience... and provide an audience_name

The platform (iOS/Android) and identifier type are determined by the data contract you select for the stream.

Stream parameters​

ParameterRequiredDescription
audience_selectionYesSelect an existing Adikteev segment, or choose Create new audience...
audience_nameConditionalRequired only when audience_selection is Create new audience.... Used to create (or reuse) a segment with the same name and platform.

Sync Behavior​

This destination supports Replace mode with Full Refresh streams only. Each sync replaces the entire audience membership with the identifiers from your source data.

  • Diffing is not supported (Adikteev uploads replace the full audience)
  • If creating a new audience with zero records, the audience creation is skipped
  • If an audience with the same name and platform already exists, it will be reused instead of creating a duplicate

Identifier normalization​

Device IDs are normalized automatically based on the selected data contract:

  • iOS (IDFA): converted to uppercase
  • iOS (IDFV): preserved as-is
  • Android (GAID): converted to lowercase

Data Contracts​

Choose the appropriate data contract based on your target platform and identifier type:

Android GAID Audience​

Use this data contract for Android audiences. Requires the Google Advertising ID (GAID) for each user.

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iOS IDFA Audience​

Use this data contract for iOS audiences using the Identifier for Advertisers (IDFA).

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iOS IDFV Audience​

Use this data contract for iOS audiences using the Identifier for Vendors (IDFV). This is useful when IDFA is not available due to App Tracking Transparency (ATT) restrictions.

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Streams​

This destination provides a single stream type: Audience membership upload.

For each stream run:

  1. The connector resolves the target audience:
    • Uses the selected existing segment, or
    • Creates/reuses a segment by audience_name + platform
  2. The connector uploads the full set of identifiers from the stream using replace semantics.

Supported identifiers depend on the selected data contract (Android GAID, iOS IDFA, iOS IDFV).