Reverse ETL Destinations

Need the identifier-handling details behind hashed email and phone fields? Start with Identifier Hashing and Normalization.

📄️ Identifier Hashing and Normalization

When automatic hashing is enabled for a reverse ETL field mapping, Extract handles the required normalization methods before hashing the raw identifier.

📄️ Amazon Ads DSP Conversions API

Setup Guide

📄️ ChatGPT Ads Conversions API

Send server-side conversion events to ChatGPT Ads using the Conversions API.

📄️ Discord Conversions API

Send server-side application events to Discord for conversion tracking and Quest fulfillment.

📄️ DV360 (Floodlight Conversion API)

For the separate Data Manager destination, see the Data Manager guide. Migration requires creating and authorizing a new destination.

📄️ Floodlight Conversions API — Data Manager

Send Floodlight conversions for Campaign Manager 360, Display & Video 360, and Search Ads 360 through the selected advertiser's Floodlight configuration. Create this destination separately from the original Floodlight destination and complete Data Manager authorization and migration.

📄️ Google Ads Conversions API — Data Manager

Send offline conversions and web enhanced conversions through Google's Data Manager API. This destination supports both conversion contracts while keeping the original Google Ads destination separate. Start with Data Manager authorization and migration.

📄️ Google Ads Enhanced Conversions API

For the separate Data Manager destination, see the Data Manager guide. Migration requires creating and authorizing a new destination.

📄️ Google Ads Audiences API — Data Manager

Sync Google Ads Customer Match audiences using email, phone, mobile advertising ID, or third-party user ID. Create this destination separately and complete Data Manager authorization. Google Customer Match eligibility and terms apply.

📄️ Google Audiences API

For the separate Data Manager destination, see the Data Manager guide. Migration requires creating and authorizing a new destination.

📄️ Google Data Manager API

Google Data Manager API receives conversion events and Customer Match audience members from Extract. Choose the destination for the data you want to send:

📄️ Liftoff Audiences

Overview

📄️ LinkedIn Conversions API

Send server-side conversion events to LinkedIn using the LinkedIn Conversions API.

📄️ Meta Ads Conversions API

Setup Guide

📄️ Meta Audiences

Meta Audiences lets you keep a Meta (Facebook/Instagram) Custom Audience in sync with a dataset of user identifiers from your warehouse — for example hashed emails, phone numbers, or mobile advertiser IDs — so you can retarget or exclude those users in your ad campaigns.