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Reddit Conversion API

Setup Guide​

To set up Reddit Conversions API as a destination, you’ll need to provide the following:

  1. Account ID - Your Reddit account ID

  2. Pixel ID - Specify which business account should receive your conversions. You can find your pixel ID in the Events Manager. See additional instructions here.

  3. Conversion access token - Follow Reddit'd instructions for generating a conversion access token.

Hashing and normalization​

  • This connector currently does not apply automatic hashing or extra normalization to user.* identifiers.
  • If Reddit requires normalized or hashed email or phone values, prepare those values upstream and send the partner-ready value.
  • More detail: Identifier Hashing and Normalization.

Data Contract Information​

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Your source dataset must be compatible with the parameter requirements of Reddit Conversions API, as outlined here: Reddit Conversions API documentation. This includes adhering to the expected formats and field types. If your data does not meet these requirements, the sync may fail.

Note: provide partner-ready identifier values for this destination today.

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