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DV360 (Floodlight Conversion API)

Setup Guide​

Click connect in the Edit Source form to the left.

Follow the authentication flow (OAuth) in Google to grant Extract the required permissions.

Ensure that your email and profile picture are visible, and verify that the destination status is Connected.

Hashing and normalization​

  • When Apply hashing (SHA256) is enabled, Extract trims and lowercases email identifiers before hashing.
  • Phone identifiers are normalized to E.164 before hashing, so the source value must include a country code such as +1.
  • More detail: Identifier Hashing and Normalization.

Data Contract Information​

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Your source dataset must be compatible with the parameter requirements of Floodlight Conversion API, as outlined here: Floodlight Conversion API documentation. This includes adhering to the expected formats and field types. If your data does not meet these requirements, the sync may fail.

Note: Extract can apply the hashing and normalization rules above for this destination when you leave automatic hashing enabled.