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Meta Audiences API

Setup Guide​

To set up meta Audiences as a destination, you’ll need to provide

Hashing and normalization​

  • When Apply hashing (SHA256) is enabled, Extract trims and lowercases email-style identifiers before hashing.
  • Phone identifiers are normalized by stripping non-digit characters and leading zeroes before hashing.
  • If you choose Source values are already hashed, normalize the values according to the rules above before hashing them upstream.
  • More detail: Identifier Hashing and Normalization.

Data Contract Information​

custom_audience_email​

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custom_audience_mobile_advertiser_id​

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custom_audience_multikey​

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custom_audience_phone​

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