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Pinterest Conversion API

Setup Guide​

Step 1 - Authenticate​

Click connect in the Edit Source form to the left.

Follow the authentication flow (OAuth) in Pinterest to grant Extract the required permissions.

Ensure that your email and profile picture are visible, and verify that the destination status is Connected.

Step 2 - Generate a Conversion Token​

Follow Pinterest Guide to obtain a Conversion Token and add it to the setup form.

Hashing and normalization​

  • When Apply hashing (SHA256) is enabled, this connector hashes the provided identifier array values as received.
  • No extra email or phone normalization is applied in this connector, so do any required lowercasing, trimming, or phone cleanup upstream before hashing.
  • More detail: Identifier Hashing and Normalization.

Data Contract Information​

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Your source dataset must be compatible with the parameter requirements of Pinterest Conversions API, as outlined here: Pinterest Conversions API documentation. This includes adhering to the expected formats and field types. If your data does not meet these requirements, the sync may fail.

Note: Extract can hash the identifiers for you, but it does not add extra normalization in this connector.