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LinkedIn Conversions API

Send server-side conversion events to LinkedIn using the LinkedIn Conversions API.

Setup Guide​

Step 1 - Authenticate​

Click connect in the destination setup form and complete the LinkedIn OAuth flow.

Step 2 - Select Ad Account​

Choose the LinkedIn ad account that owns your conversion rules.

Step 3 - Configure Conversion Routing​

For each stream, configure either:

  • A default conversion_id, or
  • conversion_mappings from source event_name to LinkedIn conversion rule.

When mappings are configured, the payload must include event_name.

Matching Rules​

Each event must include at least one matching basis:

  • Any user_ids.* field, or
  • Both user_info.first_name and user_info.last_name, or
  • external_ids.

If user info is provided, first and last name are both required.

Hashing and Normalization​

  • When Apply hashing (SHA256) is enabled for user_ids.sha256_email, Extract trims, lowercases, and hashes the email.
  • Other identifiers are sent as provided.
  • More detail: Identifier Hashing and Normalization.

Data Contract Information​

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Your source dataset must be compatible with LinkedIn Conversions API requirements, including timestamp constraints (not in the future and within the allowed lookback window), identifier requirements, and payload field types.

References:

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