Moloco Audiences
Overview
The Moloco Audiences destination allows you to sync audience data to Moloco for campaign targeting. Device identifiers (IDFA or ADID) are uploaded as customer sets to your Moloco ad account.
Setup Guide
Prerequisites
To connect Moloco Audiences, you'll need:
| Parameter | Required | Description |
|---|---|---|
api_key | Yes | Your Moloco API key |
ad_account_id | Yes | Your Moloco ad account ID (selected from a dropdown after connecting) |
You can obtain your API key from the Moloco Cloud platform.
Stream Parameters
| Parameter | Required | Description |
|---|---|---|
audience_name | No | Custom name for the audience in Moloco. Defaults to the stream name if not provided. |
How It Works
- Audience data is written to a CSV file and uploaded to Moloco's asset storage
- If a customer set with the same name already exists, it is updated with the new data
- If an existing audience sync produces zero rows, the existing customer set is updated with an empty file so stale identifiers are cleared
- If no matching customer set exists, a new one is created for non-empty syncs
- Device IDs are automatically lowercased and trimmed before upload
Data Contracts
Choose the appropriate data contract based on your target platform:
Google ADID Audience (Android)
Use this data contract for Android audiences. Requires the Google Advertising ID (ADID) for each user.
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Apple IDFA Audience (iOS)
Use this data contract for iOS audiences. Requires the Apple Identifier for Advertisers (IDFA) for each user.
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